Novia, Susanti and Triska, Dewi Pramitasari and muhammad iqbal anshory, iqbal (2025) ANALISIS PENGARUH LOKASI, WORD OF MOUTH, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA WIRVET PETSHOPSITUBONDO. Other thesis, Univeristas Abdurachman Saleh Situbondo.
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Abstract
The increasing trend of keeping pets drives the growth of the pet shop industry, along with public awareness of the importance of animal care. Pet shop marketing management is required to understand customer needs, build trust, utilize digital marketing, and choose strategic locations to create loyalty and competitiveness in an ever-growing market. The purpose of this study was to analyze the Influence of Location, Word ofMouth, and Service Quality on Customer Loyalty, through Customer Satisfaction as an Intervening Variable at Wirvet pet shop in Situbondo. The sampling technique was determined by simple random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model -Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application showed that Location has a positive and significant effect on customer satisfaction. Word of mouth hasa positive and significant effect on customer satisfaction. Service quality has a positive but insignificant effect on customer satisfaction. Location has a positive and significant effect on customer loyalty. Word of mouth has a positive but insignificant effect on customer loyalty. Service quality has a positive but insignificant effect on customer loyalty. Customer satisfaction has a positive but insignificant effect on customer loyalty. Location has a positive but insignificant effect on customer loyalty through customer satisfaction. Word of mouth has a positive but insignificant effect on customer loyalty through customer satisfaction. Service quality has a positive but insignificant effect on customer loyalty through customer satisfaction
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi > S1 Manajemen |
| Depositing User: | Novia Susanti |
| Date Deposited: | 20 Nov 2025 01:52 |
| Last Modified: | 20 Nov 2025 01:52 |
| URI: | http://repository.unars.ac.id/id/eprint/4380 |
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