Eko setiawan, Erfandi (2025) Pengaruh kualitas produk,citra merek dan kualitas pelayanan terhadap keputusan pembelian dengan kepuasan pelanggan sebagai variabel intervening pada UD.bismillah fram MLANDINGAN Situbondo. Other thesis, Universitas Abdurrahman Saleh Situbondo.
![[img]](https://repository.unars.ac.id/style/images/fileicons/text.png) |
Text
6. JURNAL EKO S.E yes.pdf Download (218kB) |
|
![[img]](https://repository.unars.ac.id/id/eprint/4508/2/IMG20251208120021.jpg)
|
Image
IMG20251208120021.jpg Download (3MB) | Preview |
|
|
Text
9. Turnitin JURNAL EKO S.E yes (1).pdf Download (604kB) |
|
|
Text
9. Turnitin JURNAL EKO S.E yes (1).pdf Download (604kB) |
|
|
Text
9. Turnitin JURNAL EKO S.E yes (1).pdf Download (604kB) |
|
|
Text
9. Turnitin JURNAL EKO S.E yes (1).pdf Download (604kB) |
|
|
Text
9. Turnitin JURNAL EKO S.E yes (1).pdf Download (604kB) |
|
|
Text
9. Turnitin JURNAL EKO S.E yes (1).pdf Download (604kB) |
|
|
Text
9. Turnitin JURNAL EKO S.E yes (1).pdf Download (604kB) |
|
|
Text
9. Turnitin JURNAL EKO S.E yes (1).pdf Download (604kB) |
Abstract
The purpose of this study is to determine the Influence of Product Quality, Brand Image and Service Quality on Purchasing Decisions with Customer Satisfaction as an Intervening Variable at UD. Bismillah Farm Mlandingan Situbondo. The sampling technique used in this study was simple randomsampling of 97 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the study indicate that Product Quality has a significant positive effect on Customer Satisfaction, Brand Image has a significant positive effect on Customer Satisfaction, Service Quality has a significant positive effect on Customer Satisfaction, Product Quality has a significant negative effect on Purchasing Decisions, Brand Image has a positive and significant effect on Purchasing Decisions, Service Quality has a positive but not significant effect on Customer Satisfaction, Customer Satisfaction has a significant positive effect on Purchasing Decisions, Product Quality has a significant positive effect on Purchasing Decisions through Satisfaction Customers, Brand image has a significant positive effect on Purchasing decisions through Customer satisfaction, Service quality has a positive but not significant effect on Purchasing decisions through Customer satisfaction.
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce |
| Depositing User: | Eko Setiawan Erfandi |
| Date Deposited: | 08 Dec 2025 04:59 |
| Last Modified: | 08 Dec 2025 04:59 |
| URI: | http://repository.unars.ac.id/id/eprint/4508 |
Actions (login required)
 |
View Item |