Peranan Kepuasan Konsumen Dalam Memoderasi Pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian Pada UMKM D’pore Meme Di Situbondo

Ummi Rohmatil, Musleha (2025) Peranan Kepuasan Konsumen Dalam Memoderasi Pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian Pada UMKM D’pore Meme Di Situbondo. Other thesis, Universitas Abdurahman Saleh Situbondo.

	Text 9. Turnitin_Jurnal_UMMI ROHMATIL M.pdf Download (546kB)
	Text 6. Jurnal Skripsi-UMMI ROHMATIL M.pdf Download (583kB)
	Text 2. Pernyataan Orisinalitas-Ummi Rohmatil M.pdf Download (190kB)

Official URL: https://doi.org/10.36841/jme.v4i2.6505

Abstract

UMKM D’pore Meme has an important role in developing work processes, encouraging innovation and providing comprehensive contributions to economic growth. The purpose of this study was to determine the effect of the Brand Image, Product Quality, and Service Quality on purchasing decisions through Consumer Satisfaction as a moderating variable at UMKM D’pore Meme in Situbondo. The population in this study was consumers of UMKM D’pore meme in Situbondo. The sampling technique was determined by purposive sampling. The data analysis and hypothesis testing in this study used the Smart PLS 3.0 application. The results of the direct influence hypothesis test show that the Brand Image has a positive and significant effect on Purchase Decision, Product Quality has a positive and significant effect on Purchase Decision, Service Quality has a positive but not significant effect on Purchase Decision, and the Consumer Satisfaction weakens the relationship negatively to the role of Service Quality in increasing Purchase Decisions.

Item Type:	Thesis (Other)
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HN Social history and conditions. Social problems. Social reform
Depositing User:	Ummi Rohmatil Musleha
Date Deposited:	10 Oct 2025 02:43
Last Modified:	10 Oct 2025 02:43
URI:	http://repository.unars.ac.id/id/eprint/3982

Actions (login required)

View Item