The Role of Flouting Maxim in Anti-Smoking Persuasion: A Case Study of Kurzgesagt - In a Nutshell YouTube Channel

Cindy, Prastika Sari (2025) The Role of Flouting Maxim in Anti-Smoking Persuasion: A Case Study of Kurzgesagt - In a Nutshell YouTube Channel. Other thesis, Universitas Abdurachman Saleh Situbondo.

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Abstract

This study analyzes the types and strategies of flouting maxims used by Kurzgesagt – In a Nutshell YouTube channel to educate the audience about smoking and vaping and to persuade people not to smoke and vape. In this research, the researcher analyzed the flouting maxim in Kurzgesagt videos using a qualitative approach. The technique of data collection consists of four steps, which are watching the videos multiple times, discovering utterances that contain flouting maxim, taking note, and giving codes to the utterances that contain flouting maxim uttered by the narrator. The researcher used the theory proposed by Cutting and Fordyce (2021) to explain the types and strategies used, and applied Spradley’s (1980) method as a technique of data analysis. From two videos, 38 data were found. The most frequently used type is flouting the maxim of quality (irony, hyperbole, metaphor), followed by the maxim of manner (being obscure), maxim of quantity (too much and too little information), and the least is maxim of relation (being irrelevant). The narrator flouts the maxims to criticize the smoking and vaping trend, create a dramatic effect, and strengthen the message. The use of flouting maxims is considered effective, but further research is suggested by analyzing audience responses through comments, interviews, or questionnaires.

Item Type: Thesis (Other)
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: Fakultas Sastra > S1 Sastra Inggris
Depositing User: Cindy Prastika Sari
Date Deposited: 31 Oct 2025 04:11
Last Modified: 31 Oct 2025 04:11
URI: http://repository.unars.ac.id/id/eprint/3940

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