Ubaid, Abdillah Muhammad Humaidi (2025) PENGARUH KUALITAS PRODUK DALAM MENENTUKAN KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA SEBLAK PRESIDEN KABUPATEN SITUBONDO. Other thesis, Universitas Abdurachman Saleh Situbondo.
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Abstract
Marketing management is processes that include analysis, planning, implementation and supervision as well as goods, services and ideas, based on exchange and the aim is to provide satisfaction for the parties involved. The aim of this research is to analyze and test the influence of product quality in determining purchasing decisions with consumer trust as an intervening variable at Seblak Presiden Situbondo Regency with a sampling of 96 people, then the data is processed as a sample for data analysis and hypothesis testing in research using the Partial Structural Equation Model Least Square (PLS-SEM)
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Depositing User: | Ubaid Abdillah.M.H |
| Date Deposited: | 11 Sep 2025 02:59 |
| Last Modified: | 11 Sep 2025 02:59 |
| URI: | http://repository.unars.ac.id/id/eprint/3645 |
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