Roby, Tri Novansyah (2025) PENGARUH KERAGAMAN PRODUK, KEPERCAYAAN DAN BRAND IMAGE TERHADAP MINAT BELI ULANG YANG DIMEDIASI KEPUASAN KONSUMEN PADA TOKO CERIA ELEKTRONIK DAWUHAN SITUBONDO. Other thesis, Universitas Abdurachman Saleh Situbondo.
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Abstract
The cause of the study turned into to determine the impact of Product diversity, believe and brand picture on Repurchase interest Mediated by way of client satisfaction at the Ceria Elektronik Dawuhan Situbondo keep. The sampling approach used in this examine turned into easy random sampling of 92 consumers. information evaluation and hypothesis checking out on this have a look at used Structural Equation model – Partial Least rectangular (PLS-SEM) The effects showed that Product diversity has a giant impact on customer pleasure, agree with has a huge effect on client pleasure, emblem image has a full-size effect on client pleasure, Product range has a negative however widespread effect on Repurchase purpose, accept as true with has a tremendous but no longer large impact on Repurchase intention, logo image has a large impact on Repurchase goal., purchaser satisfaction has a significant impact on Repurchase aim, Product diversity has a big effect on Repurchase aim via client pride, trust has a giant effect on Repurchase purpose via customer pleasure, emblem photo has a widespread impact on Repurchase aim thru customer satisfaction keywords: Product range, trust, logo photo, Repurchase goal, consumer delight
| Item Type: | Thesis (Other) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions |
| Depositing User: | ROBY TRI NOVANSYAH |
| Date Deposited: | 06 Mar 2025 04:58 |
| Last Modified: | 06 Mar 2025 04:58 |
| URI: | http://repository.unars.ac.id/id/eprint/3286 |
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