DAMPAK MARKETING DIGITAL ONLINE PADA KEPUTUSAN PEMBELIAN PRODUK UMKM

Nanik, Hariyana and Hendra, Syahputra DAMPAK MARKETING DIGITAL ONLINE PADA KEPUTUSAN PEMBELIAN PRODUK UMKM. senapan.upnjatim.ac.id. ISSN 2776-2092

	Text LAMPIRAN JURNAL 04.pdf Download (357kB)
	Text TURNITIN JURNAL 4.pdf Download (392kB)

Abstract

The purpose of the research - "Impact of online digital communication, on customer purchasing decisions" is to examine the effectiveness of online digital communication as a marketing medium in relation to the automotive industry, especially the passenger car segment. With individuals and businesses alike embracing the digital revolution, leveraging internet-based interactive tools to communicate, make decisions, and facilitate purchases, capitalizing on this global trend is certainly a top priority for automotive companies. Efforts have been made to understand the reach of the internet as a communication medium and its role in bringing potential customers to dealer showrooms. The research was conducted by giving a questionnaire to a sample of 100 respondents from various demographic backgrounds. It was found that although the majority of people looked at online digital communication sources and found them reliable and useful, television advertising and word of mouth were the most instrumental in driving potential buyers to showrooms. This implies that while online digital communication is a powerful tool in conveying information to customers, it is not yet the most widespread and influential medium. Keywords: Internet; Digital communication; Customer; Buying decision.

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > S1 Manajemen
Depositing User:	Dr. Hendra Syahputra Spd, MM
Date Deposited:	23 Jun 2023 11:41
Last Modified:	23 Jun 2023 11:41
URI:	http://repository.unars.ac.id/id/eprint/724

Actions (login required)

View Item