PENGARUH KERAGAMAN PRODUK, HARGA, DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA SWALAYAN SINAR HARAPAN DI KABUPATEN SITUBONDO

Wiryaningtyas, Dwi Perwitasari and Karnadi, Karnadi (2020) PENGARUH KERAGAMAN PRODUK, HARGA, DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA SWALAYAN SINAR HARAPAN DI KABUPATEN SITUBONDO. Jurnal Ekonomi dan Bisnis GROWTH, 18 (1). pp. 52-67. ISSN 0215-1030

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Official URL: http://unars.ac.id/ojs/index.php/growth-journal/ar...

Abstract

This study aims to to determine the effect of product diversity, price, and location partially influences customer satisfaction to find out the effect of product diversity, price, and location simultaneously affect customer satisfaction to find out among the diversity of products, prices, and locations that are the most dominant influence on customer satisfaction. The method used is quantitative. The results of the study are multiple linear regression equation Y = -1,711E-16 + 0.046X1 + 0.293X2 + 0.212X3 + e. partially the diversity of the product has no significant effect with the value of tcount smaller than ttable (0.430) <(1,985) or sig a 0.668> 0.05, the price of partial effect shows the value of tcount is greater than ttable (2,284)> (1,985) or sig a 0,000 <0.05, the location has no partial effect by showing the tcount value smaller than ttable (1,930) <(1,985) or sig a 0.057> 0.05. Simultaneously the diversity of products, prices, and location affect customer satisfaction with a calculated Fcount of 8.015 values greater than the Ftable of 2.70 or Fcount of 8.015> Ftable of 2.70. The variable with the most dominant influence in this study is the price with a value of 2,824. Keywords : diversity, price, location , satisfaction

Item Type:	Article
Subjects:	H Social Sciences > HG Finance
Divisions:	Fakultas Ekonomi > S1 Manajemen
Depositing User:	Dr Dwi Perwitasari Wiryaningtyas SE,MM
Date Deposited:	17 Apr 2023 02:57
Last Modified:	17 Apr 2023 02:57
URI:	http://repository.unars.ac.id/id/eprint/618

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