PENGARUH KUALITAS PRODUK DAN SUASANA TOKO TERHADAP KEPUASAN KONSUMEN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO AKSESORIS BINTANG SEMBILAN DI SITUBONDO

arifandi, - and Ediyanto, - and Yudha, Praja (2023) PENGARUH KUALITAS PRODUK DAN SUASANA TOKO TERHADAP KEPUASAN KONSUMEN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO AKSESORIS BINTANG SEMBILAN DI SITUBONDO. Other thesis, UNIVERSITAS ABDURACHMAN SALEH SITUBONDO.

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Official URL: https://unars.ac.id/ojs/index.php/jme/article/view...

Abstract

Marketing is one of the main activities that needs to be carried out by a company, be it a goods or service company, in an effort to maintain the viability of its business. The purpose of this study was to analyze and test the effect of product quality and store atmosphere on consumer confidence with consumer satisfaction as an intervening variable at the Bintang Sembilan accessories store in Situbondo. The population in this study are consumers of the Bintang Sembilan Accessories Store in Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM).

Item Type:	Thesis (Other)
Subjects:	H Social Sciences > HF Commerce H Social Sciences > HG Finance H Social Sciences > HJ Public Finance H Social Sciences > HN Social history and conditions. Social problems. Social reform H Social Sciences > HV Social pathology. Social and public welfare
Depositing User:	Arifandi Arifandi
Date Deposited:	29 Nov 2023 06:16
Last Modified:	29 Nov 2023 06:16
URI:	http://repository.unars.ac.id/id/eprint/1366

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