Hubungan E-Commerce Terhadap Minat Beli Belanja Online

Soni, Wirawan and Nur, Faiza (2024) Hubungan E-Commerce Terhadap Minat Beli Belanja Online. Journal of Digital Business Research, 1 (1). pp. 1-7.

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Abstract

The purpose of this study is to ascertain how e-commerce affects purchases made in Situbondo Regency. Seventy samples of e-commerce application users who were already using e-commerce and had registered with a sampling approach utilizing the saturation sampling method were used in the research. The study's findings indicate that the use of e-commerce and e-commerce purchases have a positive and significant influence on online shops' revenue, indicating that as e-commerce usage increases, so will income.The research's implications include assisting online retailers in the development of their goods and educating consumers about the value of e-commerce in boosting the revenue of online retailers. The E-commerce variable is one of the two variables used in this article, and interest is positively influenced by buying interest. The relationship between e-commerce factors and consumer interest affects the desire to make online purchases. According to the examined paper, there is a positive correlation between the amount of E-commerce and consumer interest in online shopping.

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HF Commerce H Social Sciences > HJ Public Finance
Divisions:	?? s1_manajemen ??
Depositing User:	Soni wirawan S.Pd., M.M
Date Deposited:	20 May 2026 07:54
Last Modified:	20 May 2026 07:54
URI:	http://repository.unars.ac.id/id/eprint/3361

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