PENGARUH PROMOSI, CITRA MEREK DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA TOKO IKA ANISA DI KABUPATEN SITUBONDO

Atika, puspita and Riza, Rachman and Randika, Fandiyanto and Febri, Ariyantiningsih (2022) PENGARUH PROMOSI, CITRA MEREK DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA TOKO IKA ANISA DI KABUPATEN SITUBONDO. Jurnal Ekonomi dan Bisnis GROWTH, 20 (1). pp. 130-146. ISSN ISSN 0215-1030

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Abstract

The success of a store can be seen from the number of visitors. To face competition and maintain the continuity of the store, store owners need to plan the goals that will be achieved, so that they can determine what strategies will be used in dealing with existing competition to achieve consumer buying interest. The study explores the influence of promotion, brand image and location on consumer buying interest at the Ika Anisa store in Situbondo Regency. The population in this study were consumers who visited Ika Anisa's shop. This study used 97 respondents and used a simple random sampling method. Data collection was done by using a questionnaire. The data analysis technique used in this research is multiple linear regression analysis, t test, F test, dominant test and coefficient determination .

Item Type:	Article
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi > S1 Manajemen
Depositing User:	Riza Rachman S.E, MM
Date Deposited:	11 Apr 2023 03:02
Last Modified:	11 Apr 2023 03:02
URI:	http://repository.unars.ac.id/id/eprint/561

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