ika, wahyuni PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PENGGUNA HANDPHONE SAMSUNG PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ABDURACHMAN SALEH SITUBONDO. PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN PENGGUNA HANDPHONE SAMSUNG PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ABDURACHMAN SALEH SITUBONDO.
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Abstract
This study aims to (1) to determine the effect of partially variabel product quality, price variables, and brand image on consumer satisfaction variable (2) to find out simultaneously the product quality variables, price variables, and brand image variables on consumer satisfaction variables (3) to find out between product quality variables, price variables, and brand image variables on cussumer satisfaction variables. The method used in this research is quantitative method. The result of research is multiple linear regression equationY = 4.715E - 16+ 0,303
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Depositing User: | Ika Wahyuni |
| Date Deposited: | 28 Sep 2021 07:00 |
| Last Modified: | 01 Dec 2021 07:58 |
| URI: | http://repository.unars.ac.id/id/eprint/272 |
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